The word “sisu,” (pronounced see-sue), can be translated from Finnish as strength of will, determination, perseverance, and acting rationally in the face of adversity. At Sisu Events, this definition appropriately explains how we go about producing local running, cycling, and endurance events.
We produce top quality events which allows us to inspire, engage, and empower the community to live a healthy lifestyle. Our participants become inﬂuencers of change across our community. Endurance sports draw a broad spectrum of participants, from beginners, to elite athletes – from business owners, to philanthropic champions – young and old – ﬁt and ‘soon-to-be ﬁt’. The people who participate typically become inﬂuencers across their families, friends and businesses. They share an attitude of possibility and are eager to be involved in events that build community and support a good cause. In partnership with Sisu events, charitable benefactors are provided with a truly unique platform from which to reach out to their community. This allows them to raise awareness, educate the public, as well as generate support through marketing and fund raising.
Sisu Events has 6 premier events in Charlotte as part of the Sisu Series with half of them being some of the largest in the area and the others growing more rapidly then other events in the area as well. In addition, we have two extremely popular half marathons showcasing the local craft brewery scene in Charlotte and the beautiful mountains of Asheville. We strive to inspire, engage, and empower the community to live an active and healthy lifestyle through putting on themed and socially festive events.
We like to put the FUN in your RUN!